Edward M. Liceaga
Sales & business development leader with 25+ years originating and closing in specialty finance, futures, and capital markets.
About
Edward M. Liceaga has spent more than 25 years on the revenue side of finance: originating, structuring, and closing across specialty finance, futures and options markets, and capital markets.
He began his career as an equity and commodity research analyst before moving into institutional sales of options-trading and risk-management software, then served as Managing Director of an investment banking capital markets group executing capital raises and M&A advisory mandates for middle-market clients, hedge funds, and private equity. He went on to found and co-found multiple investment firms focused on growth capital for small- and micro-cap companies, sourcing and closing deals across North America, Europe, Australia, and Asia-Pacific.
Today, he drives business development for a specialty finance firm offering working capital advances, lines of credit, asset-based loans, AR factoring, and bridge lending, and he leads sales for a trading automation platform serving active futures and options traders. He is an active NQ futures trader himself, which means he speaks the customer's language because he is one. He holds an MBA with a Derivatives concentration from Loyola University Chicago and writes about small-business financing and markets.
Experience
Creative Capital Solutions
Drives origination for a specialty finance firm offering working capital advances ($10K–$5M), business lines of credit, asset-based loans, AR factoring, and bridge lending. Builds ISO and referral-partner relationships and manages the full sales cycle from outreach through funded deal.
Trade Manager Group
Led sales for a trading automation platform that converts TradingView indicators into live executable strategies via webhook, with a built-in multi-account copier. Drove user acquisition and broker and prop-firm partnerships.
Amsterdam Capital Group, Inc.
Co-founded a specialty finance firm investing in merchant cash advance opportunities for small-business growth; raised capital through direct investor outreach and manages ongoing investor relationships.
3rd Coast Consultants, LLC
Leads a consulting practice delivering operational efficiency and cost-reduction strategies to middle-market clients, with strategic partnerships and acquisition work for client revenue growth.
Independent Futures & Equities Trading
Active trader of NQ futures, NDX options, and equities, focused on systematic strategy development and live execution through TradingView and webhook infrastructure.
L2 Capital, LLC
Co-founded a boutique private investment firm focused on small- and micro-cap public growth companies; structured PIPE investments and debt/equity solutions across Canada, Europe, Australia, and Hong Kong.
River North Equity, LLC
Founded a proprietary investment firm providing growth capital to small- and micro-cap companies, leading every deal from first contact through close.
MSC-BD, LLC
Led the capital markets and investment banking division serving middle-market clients, hedge funds, and private equity: capital raises, M&A advisory, reverse mergers, and alternative public offerings.
Earlier Career
Founder roles at Falcon Financial Partners and Tangiers Capital; VP of Business Development at Lotus Capital Management; institutional software sales at Global Risk Corporation; equity and commodity research analyst at Marlin Capital Corp.
Expertise
What I'm Working On
Creative Capital Solutions
Working capital for small and mid-sized businesses: advances from $10K to $5M, business lines of credit, asset-based loans, AR factoring, and bridge loans. Fast, flexible, and structured around your cash flow. I work directly with owners to find the right fit.
Apply for fundingFunding subject to approval. Businesses may qualify in as fast as 24 hours on approved files.
Kenetik
A caffeine-free ketone drink I use on my own trading desk. Kenetik is powered by bioidentical D-BHB ketones, the same molecule your body produces when fasting, and it supports clarity, focus, and cognitive endurance through a long session without relying on caffeine.
It comes as ready-to-drink cans, 2 oz shots, and a concentrate, in flavors like Blackberry Lemonade, Strawberry Peach, Pineapple Passion Fruit, and Watermelon Lime. Zero caffeine, zero sugar, 60 calories, nothing artificial, and Informed Sport certified.
If your work demands hours of sustained attention, whether that's a trading desk, a sales floor, or a training block, it's worth trying.
Try Kenetik